“Using stories to communicate the feeling of your brand,” explains Charles Fadem, writing for boardandvellum.com, as an essential skill when it comes to commercial design. “Some commercial spaces are like blockbuster movies” and their stories have to be told.
Tamara Grooteman, co-founder of NERO, concurs on this concept of Fadem’s, “We design spaces that have an emotional resonance and a narrative that connects our clients to their clients through brand storytelling that engages and elicits responses that are key to building loyalty and long lasting relationships.”
For Fadem, the art of storytelling through your spaces is key to connecting with your customers. “An authentic story, told well, will create a bond with your customers that will last. They’ll embark on the journey with you, and keep coming back for the next chapter.”
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