External branding just makes sense. When you think of a particular company, often the logo of that company or their video ads come into mind. It’s branding that imprints itself visually, it is what’s visible – but, what about what you cannot see?
How a company’s employees understand and view the brand, now that’s internal branding. Equally as important and most often overlooked. It’s “the process of conveying your messaging and mission to your employees, just like you do for your external audience. This helps your employees understand why they’re doing their jobs for the company and how they’re fitting into a long-term vision,” explains Ceillie Clark-Keane writing for Compt.io.
In Clark-Keanes’ article ‘6 Internal Branding Tips That Strengthen Your Company Values’, she has created a guide that covers what internal branding is, plus six ways to get started at your company.
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